Adobe Systems has launched the Adobe Partner Connection (APC) Reseller Program for channel partners in the country as an extension of its 2012 growth strategy. Aimed at expanding the company's channel base in the country, APC is designed to recognize and reward resellers for their sales and technical expertise, level of engagement and commitment to promoting Adobe technologies and solutions to customers.The program is focused on rewarding Adobe's partners for helping drive mutual objectives towards growing profitable revenue, driving greater account penetration, acquiring new customers and towards driving upgrades and accelerating product migration.
Vineet Sood, Director Channels and Strategic Alliances, South Asia, Adobe Systems said, "Channel partners form an integral part of our GTM strategy and this new program will empower them to grow their revenue with us. The market is rife with opportunities in digital media and marketing and this is an opportune moment for our channel partners to embark on this growth trajectory with us. With APC we are not only looking at expanding our current partner base but are also investing in providing the support they require for continued success and growth with our business. The program has been carefully crafted using partner inputs over the last few months and we are excited to be announcing it today."
APC introduces a brand new model with four levels of Membership representing and commitment to the Adobe relationship. At the top of the pyramid is the 'Platinum' level with the highest revenue and business commitment from the partner in exchange for the highest financial incentives from Adobe. This is followed by the 'Gold' level that provides an Adobe Partner Manager for business and marketing support from the company. Next is the 'Certified' level that requires a minimum number of Adobe certified Licensing Program (CLP), deal registration and specializations. At the bottom of the pyramid is the 'Registered' partner program that provides basic membership with an online enrolment program and access to Transactional Licencing Program (TLP) and shrinkwrap programs.
Deal registration has been designed to reward resellers at the certified level and above for generating demand for Adobe products. This program will reward resellers who can demonstrate that their value- added selling activities contributed to the closure of a qualifying
Partners will also be provided in-depth training on Adobe products, sales strategies and licensing programs as well as specializations in education and professional video (ProVideo). The Education Specialization requires expertise in selling to the education market and the ability to validate end user eligibility while the ProVideo Specialization requires expertise in assisting end user customers to implement ProVideo strategies. Resellers at the Platinum and Gold level can also avail of marketing funds for the effective marketing for Adobe products. Further, resellers will also be privy to all Adobe technical and sales certification courses.
