Ai+ Smartphone partners with KBC to strengthen brand trust

The partnership brings the emerging Indian smartphone brand together with the long-running television quiz show, as Ai+ seeks to strengthen consumer trust and expand its brand presence across households nationwide.

Ai+ Smartphone has partnered with the 18th season of Kaun Banega Crorepati (KBC), aligning the emerging Indian smartphone brand with one of the country's most recognised television properties.

The collaboration brings together Ai+ Smartphone's focus on transparency, privacy and consumer-oriented technology with KBC's longstanding association with knowledge, credibility and aspiration. The show, hosted by Amitabh Bachchan, has built a strong connection with Indian audiences over more than two decades.

For Ai+ Smartphone, the association is intended to strengthen its positioning as a new-generation Indian technology brand while taking its consumer-focused approach to a wider national audience. The company said its brand philosophy is centred on building confidence through transparent practices and products designed around consumer needs.

Partnership focuses on trust and brand values

The smartphone company said its association with KBC reflects its belief that consumer trust is developed over time through consistent actions rather than simply being claimed as a brand value.

Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone and NxtQuantum Shift Technologies, said, “KBC is more than a television show; it is a part of India’s cultural fabric. Over the years, KBC and Mr. Bachchan have built an extraordinary legacy of credibility and trust. As a young Indian brand, that resonates deeply with us. We are building Ai+ with the belief that trust has to be earned every day through our products, our actions, and our transparency. This partnership brings together an established legacy of trust with a new Indian technology brand aspiring to earn the same confidence from consumers.”

The association forms part of Ai+ Smartphone's broader efforts to establish itself in India's competitive technology market. By aligning with a widely recognised television property, the company aims to reinforce its emphasis on privacy, transparency and consumer-first technology.

The partnership also gives Ai+ an opportunity to build greater visibility among Indian consumers as the brand continues its efforts to establish a distinct identity in the country's growing smartphone ecosystem.