Aircel has once again grabbed limelight by getting Best Practice Award. The latest report has revealed that Aircel gets recognition as Winner in the Enterprise Business Intelligence category in an annual competition sponsored by The Data Warehousing Institute (TDWI).
TDWI held an awards ceremony recently at the TDWI World Conference in San Diego, California, where Aircel and other winners were recognized. TDWI's Best Practices Awards programme identifies and honours companies that demonstrate excellence in developing, deploying, and maintaining BI and DW applications.
Aircel was honoured for its integrated data warehouse, its primary intelligence environment one that brings together many lines of business and over 20 varied data streams into one large, central data hub. This integrated approach enables a 360-degree view of customer lifetime value and relevant business synergies among sales and marketing and customer relationship management teams.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, We are happy to be the proud recipient of Best Practices Awards from TDWI. Through Teradata's solution, we were able to simplify our customer experience by acquiring new capabilities to offer and monetize new services, while streamlining processes and systems to be more efficient. We are delighted to receive this award and hope to continue focussing on solutions to support our business decisions both timely and effectively.
The award winning Aircel team, using Teradata (a leading analytic data solutions company) system, empowers business users to explore various analytical opportunities for multiple insights. The integrated view makes it possible to analyze the customer life cycle, including such tasks as customer identification, customer acquisition, customer relationship management, customer retention, and customer value enhancement and to do it instantaneously.
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