Amkette has announced its new innovative IT products like Flash TV and the Freedom from desk keyboard etc. at COMPASS IT Expo, Kolkata. Keeping in mind the global trends and working in line with the theme of the exhibition, Amkette made its presence felt at one of the biggest IT exhibitions of the eastern region, COMPASS 2010.
The four-day exhibition at Netaji Indoor Stadium saw more than 60,000 people attending it. With the help of their distributor, Lalani Infotech, Amkette, successfully promoted their complete range of digital lifestyle products.
“The idea was to promote and generate the brand awareness among new-age consumers and brand credibility among dealers and distributors through COMPASS exhibition. This IT exhibition gave a good platform to showcase our new range of products and create the awareness in consumers,” Commented Rajiv Bapna, Director, Amkette.
The eastern Indian market has grown by 22 per cent in the last FY, despite the economic turmoil. Amkette considers the eastern market as a strategic market and participating in COMPASS was an effort to bring the products closer to customers.
