Apple is interested in tapping generative artificial intelligence to help speed up the design of the custom chips that will be at the heart of its devices. Johny Srouji, Apple's senior vice president of hardware technologies, made the remarks in a speech.
Srouji outlined Apple's development of custom chips from the first A4 chip. He said one of the key lessons Apple learned was that it needed to use the most cutting-edge tools available to design its chips, including the latest chip design software from electronic design automation (EDA) firms.
The two biggest players in the EDA industry – Cadence Design Systems CDNS.O and Synopsys SNPS.O – have been racing to add artificial intelligence to their offerings.
“EDA companies are super critical in supporting our chip design complexities,” Srouji said in his remarks. “Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost.”
Srouji said another key lesson Apple learned in designing its own chips was to make big bets and not look back.
It should be noted that when Apple transitioned its Mac computers – its oldest active product line – from Intel’s chips to its own chips in 2020, it made no contingency plans in case the switch did not work.
“Moving the Mac to Apple Silicon was a huge bet for us. There was no backup plan, no split-the lineup plan, so we went all in, including a monumental software effort,” Srouji said.
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