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With Apple’s AR glasses the company aims to offer a more polished, industry-leading alternative in the growing wearable tech market.
Apple is reportedly fast-tracking the development of its highly anticipated AR (augmented reality) glasses, with plans to launch the product ahead of Meta’s next wave of AR wearables. The initiative has become a strategic priority for Apple CEO Tim Cook, reflecting the company’s broader push into Apple augmented reality and immersive computing.
While Meta has already taken early steps in the AR market with its Ray-Ban smart glasses and continues to advance the Meta Quest lineup, Apple is aiming to leap ahead with a more refined, user-centric product. The upcoming Apple AR headset and glasses are expected to be lightweight, wearable for extended periods, and offer a seamless user interface that integrates with the broader Apple ecosystem. Industry insiders say the company is targeting an AR glasses launch by 2025, as part of a larger vision to redefine personal computing through spatial and wearable technologies.
The Apple vs Meta AR rivalry is intensifying, as both tech giants race to dominate the next-gen AR wearables space. While Meta focuses on social connectivity and immersive gaming through its Quest platform, Apple’s approach is likely to emphasize productivity, real-world utility, and privacy—hallmarks of its hardware philosophy.
According to sources familiar with the development, Apple’s AR project leverages years of internal R&D and advancements in its M-series chips, positioning the device to be both powerful and energy-efficient. The AR launch timeline has not been confirmed officially, but industry experts anticipate that Apple may unveil a preview version by late 2025, ahead of Meta’s projected updates.
As the Meta vs Apple in AR battle unfolds, Apple’s entry could reshape consumer expectations around wearable AR technology. With a focus on delivering a sleek, intuitive, and integrated experience, Apple AR glasses might set a new benchmark in the competitive AR glasses 2025 market, firmly establishing Apple as a leader in the augmented reality era.
While Meta has already taken early steps in the AR market with its Ray-Ban smart glasses and continues to advance the Meta Quest lineup, Apple is aiming to leap ahead with a more refined, user-centric product. The upcoming Apple AR headset and glasses are expected to be lightweight, wearable for extended periods, and offer a seamless user interface that integrates with the broader Apple ecosystem. Industry insiders say the company is targeting an AR glasses launch by 2025, as part of a larger vision to redefine personal computing through spatial and wearable technologies.
The Apple vs Meta AR rivalry is intensifying, as both tech giants race to dominate the next-gen AR wearables space. While Meta focuses on social connectivity and immersive gaming through its Quest platform, Apple’s approach is likely to emphasize productivity, real-world utility, and privacy—hallmarks of its hardware philosophy.
According to sources familiar with the development, Apple’s AR project leverages years of internal R&D and advancements in its M-series chips, positioning the device to be both powerful and energy-efficient. The AR launch timeline has not been confirmed officially, but industry experts anticipate that Apple may unveil a preview version by late 2025, ahead of Meta’s projected updates.
As the Meta vs Apple in AR battle unfolds, Apple’s entry could reshape consumer expectations around wearable AR technology. With a focus on delivering a sleek, intuitive, and integrated experience, Apple AR glasses might set a new benchmark in the competitive AR glasses 2025 market, firmly establishing Apple as a leader in the augmented reality era.
Also Read: Apple to launch multiple AR/VR headsets
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