ASUS has recently concluded a highly successful Channel Drive to promote the newly launched Garmin-Asus M10 in 5 metros. These dealer meets were conducted in the cities of Mumbai, New Delhi, Chennai, Bangalore and Kolkata for key dealers. John Chen-Country Head for Handheld Business Group, ASUS (India) organized the dealer meets along with Gaurav Mehra-Country Product Manager-Hand Held ASUS (India) and associated Regional Managers. The meets provided the perfect communication channel for ASUS to educate Dealers and Channel Partners about the unique product features for Garmin-Asus smart phones as well as for informing them about the special schemes for Dealers. Over 150 Smart phone dealers attended the meets held in close association with Beetel Teletech Ltd-National Distributor for ASUS' smart phone business in India.
Country Head for Handheld Business Group, ASUS (India) - John Chen said, "Our aim has always been to make consumers aware of the Garmin-Asus brand by familiarizing them with GPS navigation features, thus creating a niche brand position for ourselves. As such, our latest offering - the Garmin-Asus M10 has been received very well by the media, translating into many positive sales enquiries. In order to educate more dealers about the innovative product features of the M10 and further cement our position as the best Cost-to-Performance Smartphone vendor in the Indian market, we organized the Dealer meets in these 5 cities."
More such dealer and channel partner meets have already been planned and are being successfully executed by ASUS for encouraging dealers and for advising them of the best ways for selling smart phones. ASUS also concluded 10 cities Channel Partner meet for Systems and Components in April 2010. The intention of organizing these channel meets is to garner feedback from dealers for providing better services and innovative technologies that benefit the end users.
