BlackNGreen and MTN Group to introduce VAS Services in Africa

BlackNGreen and MTN Group have partnered to launch VAS services across Africa and the Middle East. With the reach that MTN offers and the innovation brought in by BlackNGreen, this partnership is bound to redefine the VAS markets in these regions.
 
This partnership is projected to yield US$20 Million over the first year and BNG expects to have a penetration rate of around 4 per cent to 6 per cent of the total subscriber base.

Rahul Gupta, Director, BlackNGreen, said, “The African mobile market is growing at a CAGR of 12 per cent and this is a boon to the VAS industry. With a significant volume of operations in Africa this is good news for us, considering the strength of MTN in the African Telecom Space. He added, “When we launched Magic Voice in MTN Nigeria, we knew that we had a great product that could set new records, but the resounding success that followed left us all in awe. With 1 million subscriptions within the first three weeks, Magic Voice has recorded over 16 million subscriptions and 40 million minutes of usage since its launch.”
 
BlackNGreen would be rolling out its world-renowned voice-morphing product called Magic Voice across the MTN Group companies besides the famed religious portal that caters to Islam and Christianity. Other path-breaking products and platforms would be added with time, based on local requirements and demographics. This partnership would cover a host of countries that MTN operates in. They would be covering Swaziland, Uganda, Cyprus, Benin, Sudan, Ivory Coast, Zambia, Nigeria, Cameroon, Guinea Conakry, Ghana, Yemen, Rwanda, Congo and Liberia in the first phase and their services are live in most of these countries already. The deployment processes are in the pipeline for the other MTN locations as well, like Afghanistan, South Sudan, South Africa, etc and they would be going live with their services in these countries shortly.