Blyk on Aircel has completed first year of its operations in India. Since the time of its launch in November, 2010, Blyk has expanded its subscriber base to over 1.68 million opt-in members in the country with successful campaigns for more than 40 leading brands across different industries.
"We feel felicitated with the kind of response we have got from the youth of the country today as we complete our first year of very successful operations in India. Blyk offers a powerful platform for youth engagement with the brands of their choice by providing content which is relevant & customized to their interests. India as a market has a great potential and, we believe Blyk will offer one of the most powerful platforms for brands to connect with a profiled audiences."
For the consumers, 'Blyk on Aircel' is a no-fuss service where they get to enjoy deals, information and more in the areas they want-and only in the areas they want. At a time when SMS spam is a big challenge for advertisers, 'Blyk on Aircel' provides the answer to them by sending users only relevant information that they asked for. It creates a clear distinction between permission-based marketing and spam. And this is why the service is able to add 3500-4000 members every day.
