Under the "BSNL 3G branded Rajdhani Trains" scheme, BSNL will publicize and create awareness at the mass level to strengthen its brand presence. The 3G-enabled trains are being launched in association with the Indian Railways and Peacock Media.
Upgradation, cleaning and maintenance of Rajdhani trains will be taken care of by BSNL, which will also add on to CSR activity and establish the BSNL 3G brand in the mindset of the people. This is a massive campaign in terms of visual area since as much as 25,000 sq. ft. of BSNL advertisement creative would be wrapped onto Rajdhani Express.
This 3-month-long campaign is expected to cover 34 locations across eleven states. This initiative of BSNL is focussed on 3G services and will try to entice the consumer to "get ready for a faster life" by eye-catching visuals on fast gaming, music download, online movie streaming, video calling, live TV and high-speed Internet services on the move.
