SANJAY ZADOO
Country Manager Channel
Vertiv India
“With travel restrictions and disrupted supply chains, consumers have depended heavily on e-commerce platforms for delivery of goods.
While all things indicate that e-commerce is only steadily increasing in popularity and market share, it largely holds good for B2C companies. For B2B companies, like Vertiv, channel partners play a crucial role to help OEMs reach their customers and advise them on the right kind of solutions to suit their specific needs, something that cannot be done through e-commerce platforms. Through this pandemic, Vertiv has been providing services to customers that fall under the Essential Services Maintenance Act i.e., data centers, IT & ITes, telecom, media networks, banking, financial institutions, hospitals, etc. With the help of our partners, we have supported the essential services sector during these challenging times.
At Vertiv, we continuously keep our channel partners informed of new products, solutions and tools we have to offer, as well as offering education on customer challenges and industry trending topics. Only when they are educated and aware of what we have to offer, they can connect us with the right customers. While e-commerce is gaining traction, the Indian channel partners will continue to be an important part of the distribution and support process, especially for the B2B sector.
The foremost consideration of designing a channel policy is the ease of doing business with Vertiv that ensures seamless onboarding, devising workflows and engagement with customers.
