Channel Transformation Conclave 2025 ITC KAKATIYA, HYDERABAD, 11TH SEP 2025

VARINDIA’s Channel Transformation Conclave brought together industry leaders, partners from Hyderabad and representatives from Microsoft and Redington. Channel-friendly policies fuel growth in India by enabling scale, trust, and long-term partnerships. Partners extend market reach, drive innovation, and co-create solutions to meet evolving customer needs. The event emphasized the need for transparent channel strategies, innovation, and adoption of emerging technologies like AI, IoT, and automation. With Windows 11 enabling secure and innovative opportunities, the conclave set the stage for insightful discussions on the future of digital transformation.

------ Dr. Deepak Kumar Sahu, Editor-in-Chief- VARINDIA

HARNESSING AI AND COPILOT+ PCS TO REDEFINE PRODUCTIVITY AND COST EFFICIENCY

NISCHAY KANDPAL
CMT LEAD, SR. PROGRAM MANAGER- MICROSOFT

"What once took $10,000 and hours now takes
minutes—at no cost. With Microsoft Copilot integrated into Windows 11 Pro AI PCs, validating a 2,500-user data center is done in under five minutes. Copilot automates workflows, checks requirements, and generates proposals instantly. These Copilot+ PCs are 1.7x faster, offer up to 22 hours of battery life, and are built for next-gen productivity. Businesses benefit from lower costs, faster execution, and unbiased decisions. Startups gain access to enterprise-grade tools without the overhead, and partners can showcase value that goes far beyond hardware.This is the future of work—AI-powered, efficient, and accessible to all."

REDINGTON: DRIVING PARTNER ECOSYSTEM, INNOVATION, AND GROWTH

VIVEK SRIVASTAVA,
BRANCH MANAGER - REDINGTON LTD.

"At Redington, we are proudly partner-first organization with 5,100 employees and a network of 71,000+ channel partners across India, we collaborate with 450+ global brands through 71 sales offices and 16 service centers. Our offerings span migration, IT, and cloud services, backed by a strong and growing partner ecosystem. Recognized with ISO 27000, Most Preferred Workplace (2019), and the Lead Premium Certificate, Redington is India’s No.1 distributor. Our diverse portfolio covers Endpoint, Technology, Cloud, and Mobility Solutions, driven by a D2R (Design-to-Realization) model with 18% category growth and 24% EBITDA, we are committed to innovation, sustainability, and advancing India’s position as a global IT powerhouse."

PANEL DISCUSSION
Windows 11 and AI: Driving Security, Productivity, and Digital Transformation

The session “Windows 11 Boosts Partner Growth,” moderated by Dr. Deepak Kumar Sahu, brought together leaders from Redington, Vishal Peripherals, and Blue Wave IT Solutions to explore how AI, security, and cloud are reshaping opportunities for ICT partners.

Evolving Security Needs

Mr. Vivek Srivastava highlighted the urgency of cyber threats: “Even a printer can be a point of attack. Microsoft’s Zero Trust and Defender ecosystem now ensures robust endpoint security.”

Mr. Vikas Hisariya noted: “Defender has redefined security— moving beyond traditional antivirus tools to deliver a reliable, integrated protection ecosystem.”

Mr. M. Srinivasa Rao added: “In the hybrid era, proactive security is mandatory, and vendors are working hard to safeguard users and organizations alike.”

Windows 11: A Growth Engine

Mr. Srivastava said: “Windows 11 brings refresh opportunities— new devices, migrations, and service revenues that directly benefit partners.”
Mr. Hisariya emphasized: “Speed, accuracy, and AI make it indispensable for education and retail clients. It’s a transformation, not just an upgrade.”
Mr. Rao added: “Upgrades give partners a lifeline today and open growth avenues for tomorrow.”

Cloud & Hybrid Work

Mr. Srivastava highlighted secure hybrid access via Azure Virtual Desktop and Microsoft 365.
Mr. Hisariya observed: “Copilot accelerates project delivery, especially in education.”
Mr. Rao stressed: “Cloud and hybrid models demand best-in-class protection—security and productivity now go hand in hand.”

Copilot as a Value Creator

Mr. Srivastava explained: “Copilot saves time and money— scanning 500-page tenders now takes minutes, freeing humans for decision-making.”
Mr. Hisariya cautioned: “Copilot should be your assistant, not your pilot. Humans must stay in control.”
Mr. Rao concluded: “AI is powerful but responsibility lies in how we use it.”

Partners as Transformation Leaders

Mr. Srivastava urged: “Partners must evolve from box sellers to consultants, delivering end-to-end IT and security solutions.”
Mr. Hisariya added: “Customers want one-stop services, and Gen
Z-ready teams must drive this shift.”
Mr. Rao concluded: “Partners must blend trust and technology to lead digital transformation in the social and business ecosystem.”

Key Take Away

Windows 11, AI, and hybrid work unlock huge opportunities, urging partners to evolve as trusted consultants driving digital transformation for SMBs and enterprises in India.