"Cybernetyx’s partner programs are realistic, scalable and process-driven to ensure smooth program implementation"

By VARINDIA - 2020-06-22

"Cybernetyx’s partner programs are realistic, scalable and process-driven to ensure smooth program implementation"

Ramya Chatterjee, CEO, Cybernetyx

 

"As we all know that market competition is intensifying day-by-day and business is becoming more challenging from the perspective of new customer acquisition and engagement, the exponential pace of change is in the process to create anxiety across the AV/OA/IT partner community. Thus, our focus is always on creating an adaptive environment for our channel partners where they keep on getting relevant information & also get trained so that they can comfortably cope up with the changes and all our ‘partner programs’ are designed based on these fundamentals.

Cybernetyx’s partner programs are realistic, scalable and process-driven to ensure smooth program implementation. Cybernetyx follows a two tier model of distribution. The national distributors import products (sometime they source from Cybernetyx India) and then they distribute them to their next tier of partners who are called the VARs or Stockist Partners and they in turn sell it to the end-customers. In some cases, big system integrators also come into the picture for executing large strategic projects / tenders. In 2020 we would like to focus on value added partners only. In fast changing market place the typical ‘box moving partner’ may not survive any more.

While selecting channel partners, Cybernetyx keeps in mind 5 parameters:

The investment appetite

The partner’s capability to focus on technology-based products

Problem solving skills & consultative selling approach

Passion for growth

Scalability

Broadly, we take the following 10 initiatives to support our channel partners:

Channel Training Program (on Product, GTM & Service)

Partner Certification Program

Demo Investments

POC assistance

EDM/ Product Graphics support

Business Leads / Enquiry Assistance

Digital Marketing Assistance

Back-end Rebate

Time-bound, target driven channel incentive scheme

Preferential transfer price based on commitment & investment

 

Due to COVID-19 lockdown, we are getting awesome traction for our newly launched Kneura Platform business. Kneura is an easy to use Virtual Classroom Platform that provides powerful tools for Educators to Create and Deliver Lessons (Live and Online), Grade, Advise and Engage with Learners and achieve extraordinary learning outcomes. We expect this business to grow rapidly this year. We have 50 million classrooms in India in K12 segment also. Higher Education & vocational training institutes are on top of it. We encourage new channel partners to join hands with us to take this awesome platform to all classrooms across the nation.

 

To enable Teach (for teachers) & learn (from students) from home we have also launched two innovative products namely ‘Galileo Teach’ & ‘Galileo Learn’. We hope these two product lines would also be on high demand at this point in time & also through-out the year.

 

Work From Home is the ‘New Normal’. Social distancing is a norm now. More and more people will have to work from home. More and more families and friends will meet & chat over VC instead of F2F interaction at restaurants or at each other’s homes. Users wish to have a device that could make them extremely productive during “Work from Home” and also after office hours keep them relaxed by making their family talk to families of loved ones and friends. For this need, we have just launched Thinker Connect, World’s first 2 in 1 interactive & corroborative device that converts your home TV into a touch screen / interactive canvas and also a video conferencing hub (with built in microphone array). Using the advance motion-sensing technology of EyeRIS® Sensor, Thinker Connect can intelligently track the users’ gestures in real time to perform touch interactivity on any Television. The AI-powered wide-angle camera captures the video without any distortion so that everyone can be seen very clearly while making video conferencing. The acoustic intelligent quad MEMS beamforming mic array delivers the highest quality of sound. The Acoustic Echo Cancellation (AEC) suppresses the background noise while focusing directly on the speaker. Thinker Connect is highly compatible with all the major collaboration tools like Zoom, Google Hangout, Teams and Skype. We are expecting a super high penetration of this product in India in 2020.

 

We expect that there will be a steady growth in the Govt. ICT Projects (Smart Class Integration projects driven by State or Central Govt Bodies) & Cybernetyx holds the leadership position in Smart Interactive Equipment space in Education. We are expecting a steady demand of our flagship EyeRIS Series in 2020 too."


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