As part of its programme to reach out and understand the technology needs of SMEs across the country, Dell India(NASDAQ:DELL), in partnership with AMI, has recently hosted its second SME Cluster Activation event in New Delhi. This Cluster Activation Programme is yet another strategic initiative to increase technology penetration among SBs and part of Dell's long-term focus on serving the growth markets of India. Dell believes that there is significant headroom for growth in these clusters and sees it as a critical part of its go-to-market strategy.
Industrial clusters are increasingly recognized as an effective means of industrial development and act as a catalyst for the economic growth of regions by fostering entrepreneurship, innovation, generating employment and enabling favourable investment opportunities. The three-city event series aims to connect with Clusters to explore future management through mutual cooperation, educate them on how technology can be used to increase their growth path and streamline certain aspects to increase efficiency.
P. Krishnakumar, Executive Director & General Manager, Consumer & SB, Dell India, said, "We are very excited about our partnership with AMI Partners as it has helped us to connect with prominent SB clusters present across geographies. The events will help us to showcase our solutions which are specially designed for small businesses to offer power, scalability and affordability in order to increase their overall productivity."
Dev Chakravarty, Manager - Research, AMI Partners, said, "SMB Clusters are likely to emerge as the future growth engines of the nation. SMBs within these clusters have traditionally lagged behind in the technology adoption curve. However, they are now gradually waking up to the benefits of technology adoption. A key factor for technology vendors to succeed in these clusters is to understand the critical business needs and challenges of these firms and design their value propositions and offerings accordingly so as to showcase and optimize their benefits amongst them."
Dell is committed to the PC business and believes that its association with partners like AMI will continue to explore industry cluster development as a potential tool in bringing in inclusive growth. Dell is reaching out to the segment with its products and solutions through its strong channel and distribution network.
