To strengthen its position, D-Link has extended its Network Storage Business line. D-Link, at its recently concluded channel/ System Integrator meet in Mumbai, presented its business and distribution model for network storage. Additionally, D-Link also introduced a range of Network Storage devices for businesses and enterprises, that are engineered for performance, flexibility, improved productivity, mitigate risk, simplify management and lower overall cost of ownership.
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Sumith Satheesan, AVP – Security & Storage Business, D-Link (India) Ltd, said, “With growing emphasis on network infrastructure across various business verticals, and exponential rise in data has made Network Storage a top priority for most CTOs. Industry reports suggest Network storage market in India was at $346 million in 2013 and is estimated to reach $550 million by 2017. Hence, the business potential in this segment is massive. At D-Link, we understand the networking needs of growing enterprises, and it is our endeavour to offer a complete solution. With D-Link’s high performance, scalable and cost-effective network storage solutions, we aim to tap this segment optimally and position D-Link in the top five slot.”
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As part of focussed approach, D-Link has introduced value-added distribution at the regional level, namely D-Link Storage Principal, which will enable the solution-oriented channel of D-Link Storage Plus Partner base in the respective region.
• D-Link Storage Principal Partner – A Storage Principal Partner will essentially act as a Value-Added regional Distributor. Most tier-I and tier-II cities will have an exclusive D-Link Storage Principal Partner to address the Network Storage demand for their respective region.
• D-Link Storage Plus Partner – With D-Link Storage Plus Partners will effectively position
D-Link Network Storage solution amongst end-customer. All D-Link Storage Plus Partners will be empowered with training and educational programmes on a regular basis, and will be further supported by Storage Principal Partner to enhance business.
D-Link’s Network Storage product portfolio shall consist of NAS (Network Attached Storage), Unified Solution and SAN (Storage Area Network), thereby offering comprehensive network storage solution for SOHO, SMBs, SMEs and Enterprises.
• NAS Solution – Targeted towards Home users and SOHO, D-Link NAS solution offers complete ease-of-use at an affordable price point. Further, D-Link NAS solution is based on mydlink cloud functionality and therefore supports remote management through mobile/ handheld device.
• Unified Solution – With multiple CPU platforms to maximize reliability, rich backup features and amazing cost performance ratio – D-Link Unified Series makes for a perfect solution for SMB/ SME storage needs.
• SAN Solution – In order to address the virtualization need of SMBs and Enterprises, D-Link iSCSI SAN Solution provides reliable and economical near-line network data storage. The high-performance iSCSI SAN storage from D-Link is designed to offer a cost-effective solution for delivering disaster recovery, server consolidation and improved application performance for businesses.
In order to create awareness and engage with partners, D-Link India has planned a series of roadshows and print advertisement campaigns pan India during September and October 2014. The company aims to build a strong distribution network, with D-Link Storage Principal Partner being present in every Tier-I and Tier-II city, and further enrol over 500 Storage Plus Partners in India by the year 2015
