Ashish P. DhakanÂ
MD & CEO, Prama Hikvision India Private Limited
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“Hikvision India structures its corporate strategy and channel policies around an insightful framework, engineered to secure both partner profitability and long-term operational sustainability. The policy addresses these two core pillars -
CHANNEL STRATEGY FOR 2027
For 2027, Hikvision India is executing an enhanced channel strategy designed to transition partners from selling standalone hardware to delivering high-margin, fully unified software-driven ecosystems. Our 2027 channel strategy prioritizes local manufacturing, "Make in India" compliance, and cutting-edge software integrations.
Hikvision is empowering its network of over a vast number of channel partners to participate in complex, higher-value B2B projects. Partners are being cross-trained to deploy integrated ProAV solutions, interactive screens running WonderOS, and active LED displays, capturing corporate and institutional markets. Besides, to ensure partners can win major regional tenders, Hikvision is backing the channel with a massive, localized physical footprint, strategically moving into Tier-II and Tier-III cities through a physical framework that spans over pan India locations, branches and network. Hikvision is also leveraging the localized manufacturing plant near Mumbai to build customized, cost-effective stock natively, removing long international shipping delays for channel partners.”
ENSURING PARTNER PROFITABILITY
Driving partner profitability is our core focus - Hikvision India protects its ecosystem's margins and commercial viability through structured channel advantages managed via the Hikvision Channel Partner Program. Partners benefit from dedicated project registration, which safeguards their business development efforts and provides special price support to prevent margin erosion from unauthorized competition. Our Growth Incentives & Rebates policy implements tiered financial incentives, bonus programs, and milestone rewards to reward partner performance and volume compliance.
Ensuring Business & Environmental Sustainability - Hikvision India channel operations policy integrates risk management and sustainable practices to keep partners resilient in an evolving regulatory market. By incorporating stringent frameworks, Hikvision ensures its hardware meets top-tier international standards for data safety and product quality, insulating partners from compliance liabilities. As end-users increasingly demand green solutions, Hikvision updates its catalog with energy-efficient AIoT systems, solar-powered setups and eDVR series that cut energy consumption significantly.
