Etisalat Group has signed a group-level partnership agreement with Mahindra Comviva at Mobile World Congress in Barcelona to provide consumer email, instant messaging, social networking, phone book backup services as well as popular news/web feeds to Etisalat’s 139 million subscribers across Middle East, Africa and Asia.
They can do this either through downloading an application or via USSD, SMS or MMS messages which eliminates the users' dependence on smart phones.
Essa Al Haddad, Chief Executive Officer – Africa at the Etisalat Group said, “With the ubiquity of Internet, internet-enabled services such as social networking, email and instant messaging have gained tremendous popularity. However, with smart phone adoption still low in many countries and multiple clients for each service, the user experiences get very complicated. These mar the adoption of such web services on mobile handsets. Comviva has always been a trusted partner for Etisalat and with this new engagement, we will bring such and other more richer and interactive web services for our subscribers without any such limitations.”
Manoranjan Mohapatra, CEO, Mahindra Comviva, added, “We are excited to extend our partnership with Etisalat Group by offering these exciting web services for all its subscribers across 15 affiliates. These Cloud-based offerings will significantly accelerate time to market for Etisalat, stably. This partnership also reflects our commitment to create and deploy innovative and revenue-enhancing solutions that will delight subscribers and thus help Etisalat build a sustainable competitive advantage in their markets.”
