The shortlist for the 2013 Festival of Media Asia Awards has been officially announced. Running for the second time in Asia, the Awards are showcasing the best work of the region, representing campaigns that demonstrate the very best in creative media thinking.
The Awards shortlist was judged by a panel of nearly 60 senior industry professionals, and the final awards will consist of 30 panel of judges. Winners will be announced at the Festival of Media Asia 2013 at the W Singapore – Sentosa Cove from 3-5 March 2013 in Singapore.
As regards the Festival of Media Asia in 2011, the new feature of 2013 event is the launch of the global Media Accelerator Program (M.A.P)
The shortlist is made up of 117 campaigns from over 10 markets. Australia and India dominated the field, but face stiff competition from other regional markets. India, China and Thailand have doubled the number of their entries whereas Indonesia and Japan are new additions to the field, represented in the Awards shortlist for the first time this year. Starcom, Mindshare and Universal McCann lead on the agency network front.
Leonardo O’Grady, Jury Chair and Director ASEAN Integrated Marketing Communications, Coca-Cola said, “These Awards are all about creative media thinking and I was impressed by the high calibre and quality of the entries - beautifully executed and concisely explained.”
