"The Freescale Cup India - 2011" led by Freescale Semiconductor India, in collaboration with the Centre for Electronic Design and Technology (CEDT) from the Indian Institute of Science (IISc), entered its second year with participation from 35 colleges and 127 teams. The event is part of Freescale's global initiative to promote innovation among engineering students and offer them a hands-on opportunity to put their engineering skills to test by creating microcontroller (MCU) programming that enables model cars to perform optimally under test conditions during the race."
"This is a great platform for students to explore their creativity by using some of the latest technology available for feature-rich smart cars. Freescale intends to remain committed to initiatives that nurture the innovation ecosystem," said Guruswamy Ganesh, Vice-President & Country Manager, Freescale Semiconductor India.
In the competition, students were required to assemble an intelligent model racing car that automatically recognized the specially designed race track at the venue. Freescale provided technical support as well as the model car kits and development tools required to build a model racing car based on Freescale MCU technology. The event was the result of several months of challenging work in designing and assembling smart model cars for the race.
The participating teams were judged by a panel of experts from the automobile industry, embedded systems domain and academia. The entries were judged on the basis of several parameters, including speed, design and technology. The team whose car completed the race with the best performance ratings on various parameters was declared the winner. The prize money for the six winning teams included first prize (Rs.1,00,000), second prize (Rs.50,000), third prize (Rs.25,000) and three consolation prizes (Rs.10,000 each).
"We always encourage opportunities like these where companies come forward to mentor our future talent. CEDT is proud to be associated with Freescale and its team of experts," said Professor K. Gopakumar, Chairman, CEDT.
