GIGABYTE Technology (India) is eyeing a market share of over 40% of the Indian Do-It-Yourself (DIY) PC motherboard in 2014.
To achieve this market share, the Company has enhanced its sales and marketing initiatives at Tier 2 regions comprising mainly Class C and D cities. It feels the DIY markets in these regions are yet to be effectively tapped by PC component vendors in spite of the growth of demand, and of tech-savvy end-users therein. GIGABYTE motherboards, with its innovative features and power-saving technologies, have a lot to offer users in such cities, who are increasingly demanding PC systems with improved performance and high durability.
Sunil Grewal, Director - Sales, GIGABYTE Technology (India), said, "We believe timely and streamlined information is the key to success in our kind of business, wherein technology upgrades are quicker. Our reseller interactions involve unique, simplified programs to educate them. This ensures that they are authoritatively equipped to efficiently guide and support their customers, with regard to GIGABYTE motherboards and their technologies."
As has been its initiative in the last couple of years, GIGABYTE Technology plans to continue adding more channel partners (Tier 2 partners officially called GIGABYTE Value Partners) and spread in the upcountry markets. This will be mainly facilitated by conducting regular reseller training meets at these locations.
The motherboard models from GIGABYTE's 8 Series range that are expected to sell in huge numbers in 2014 are GA-B85M-D3H, GA-H87M-D3H and GA-Z87M-D3H, the approximate price of which is Rs.6,500/-, Rs.7,500/- and Rs.9,900/-, respectively.
