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GOOGLE and LUXOTTICA announce strategic partnership

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Luxottica Group and Google Inc. announced that they have agreed they will join forces to design, develop and distribute a new breed of eyewear for Glass.

Today’s announcement offers a far reaching strategic partnership between Luxottica and Google to work together across multiple efforts on the creation of innovative iconic wearable devices.

Luxottica added that the two major proprietary brands of the Group, Ray-Ban and Oakley who has a 10-year heritage in wearable technology that has evolved from MP3 to HUD devices, will be a part of the collaboration with Glass; however details about these new products will be disclosed at a later stage.

“We are thrilled to announce our partnership with Google, and are proud to be once again setting the pace in the eyewear industry, as we have been, with more than 50 years of excellence.” said Andrea Guerra, Chief Executive Officer of Luxottica Group.

"Luxottica has built an impressive history over the last 50 years designing, manufacturing and distributing some of the most successful and well-known brands in eyewear today," said Google Vice President and head of Google X Astro Teller. "We are thrilled to be partnering with them as we look to push Glass and the broader industry forward into the emerging smart eyewear market.”