Simmtronics Semiconductors has joined hands with HCL’s Digilife Distribution and Marketing Services (DDMS).
With this partnership, DDMS will also distribute Simmtronics Tablets in South and East India, thereby reaching the distribution beyond tier-1 cities. Digilife will be responsible for Distribution of the Simmtronics Tablets to all LFRs, Regional Organized Trade accounts, Teleshopping Channels and Chain Stores across India. Orders from the government will also be targeted and addressed. Through this tie-up Simmtronics is aiming towards an additional turnover of Rs.300 crore and 6 lakh tablets in the year 2013.
Indrajit Sabharwal, Managing Director, Simmtronics Semiconductors, said, “India is the focus market for Simmtronics and this tie-up with Digilife will help us in expanding strong distribution networks along with broadened products and solutions that will further our presence in the cities across India.”
Sanjay David, CEO, Digilife Distribution and Marketing Services, said, “This partnership strengthens our overall position in providing the widest array of offerings for the Telecom and Consumer Electronic Channel and will enable us to be the No. 1 distributor for tablets in India. Today, tablets are showing huge growth as a market and are expected to drive our growth in this segment along with Mobile devices.”
Further, as a part of this tie-up, both the companies will work together on technical, marketing & sales and overall go-to-market activities. Digilife will promote the sales of Simmtronics through its retail network.
