Idea Cellular selects Flytxt to deploy Mobile Platform

Flytxt has announced its partnership with Idea Cellular. As part of this deal, Flytxt will deploy its multi-channel mobile advertising platform, QREDA and connect to its mobile advertising market place, mADmart, which would facilitate brands and agencies to engage with over 130 million Idea subscribers directly, delivering relevant ads.

Flytxt’s mobile advertising platform will enable Idea to leverage its expertise in Data Analytics, enabling brands to do the most relevant contextual advertising on mobile. It will also enhance customer satisfaction and ad campaign effectiveness. 

Srinivasa Ravi, Head, mADmart, stated, “We are excited to partner with Idea to deliver this unique value proposition to brands and advertisers in India. Going forward, we expect the value of mobile channels in India to go up as smartphone penetration and adoption of new-generation services increases  and this would bring in much higher ad spent on mobile media.”

“mADmart will serve as a self-service advertising platform for brands to manage end-to-end multi-channel, cross-channel mobile ad campaigns. It is a totally inclusive business model protecting the interests of consumers, CSPs and brands,” said Abhay Doshi, Head – Product and Marketing, Flytxt.