Broadcom Corporation has announced that the Indian telecom operator, Idea Cellular, has chosen the BCM21654G for use in its new Idea Ivory Android-based smartphone. By selecting one of Broadcom’s 3G platforms optimized for Android, Idea Cellular is providing customers with an entry-level smartphone offering enhanced functionality, powerful graphics and advanced features, including dual-SIM connectivity.
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“As the Indian market evolves from 2G to 3G technology, Idea Cellular is committed to proliferating 3G services by providing affordable, yet feature-rich smartphones that meet consumer demand for a satisfying mobile broadband experience. Our partnership with Broadcom will not only provide our users with a better, faster Android device, but also transform the way people communicate,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular.Â
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Rafael Sotomayor, Broadcom Vice-President, Mobile Platform Solutions, has also shared his views. He said, “With our complete, integrated smartphone platform, Broadcom provides device manufacturers in emerging markets with the technologies necessary to deliver an affordable Android device and capitalize on the smartphone revolution. We are thrilled to work with Idea Cellular to enable low-cost smartphones with advanced features that take advantage of the mobile internet and offer a superior Android experience.”
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As a matter of concern, it is found that Idea Cellular’s Ivory is the fifth Android smartphone the company has launched and the first device running on the Android 4.0 Ice Cream Sandwich operating system (OS).Â
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Idea Cellular’s Idea Ivory smartphone is available for sale in India now.
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