Infiniti Retail, subsidiary of Tata Sons, is all set to revolutionize the retailing experience with the launch of "CROMA APPS", a software application store powered by Intel AppUpSM centre. This association of Intel and Croma in India marks a strategic step in bringing enhanced software solutions to its customers that will help them make the most of their computers.
Ajit Joshi, CEO & Managing Director, Infiniti Retail, said, "With 'Croma Apps' powered by Intel Appup centre, we aim to cater to a variety of computing and entertainment needs of our customers. 'Croma Apps' will be a one-stop destination for people who like to engage with new technology enabling them to personalize their computing experience. This initiative evidently affirms our resolution of bringing world-class shopping experience to our customers."
"With Croma Apps powered by the Intel AppUp centre, consumers now have access to a range of new applications that provide them with a choice of personalized and enhanced user experiences on their netbooks," said R. Sivakumar, Managing Director - Sales & Marketing Group, Intel South Asia. "In particular, we are delighted that the local developer community has shown such strong interest with the online store. Having localized content is one of the best ways to drive excitement on the netbook platform and we look forward to seeing even more India-centric applications in the near future."
Croma Apps, powered by Intel AppUpSM centre offers a great selection of free and paid applications for Intel Atom processor-based netbooks. With over 1,000 applications sprawling across categories like entertainment, social networking, gaming and productivity, "Croma Apps" will be a hub for consumers. Croma will pre-install the Croma Apps client on all the netbooks and Croma pen drives retailed at their stores. The existing netbook users can also download these free and paid applications by visiting Croma's website and downloading the Croma Apps client.
