InMobi to acquire Roposo
InMobi is in talks to make its tenth acquisition of Roposo. This comes as Roposo has been struggling to raise money over the last few months.
According the sources, the two companies have been engaged in conversations for the transaction for about six weeks. The structure of the deal has already been finalised and likely to get materialized in the next few days. The overall size of the deal is less than $20 million and will mostly consist of stocks.
Roposo has gone through a few pivots since its inception in 2014. The Tiger Global-backed company started off as a fashion-focused social network company after which it changed its course to become a digital TV platform in 2017. The fresh direction of the company was also welcomed by Tiger Global, which poured in $5 million in May this year.
But it is not clear on how Roposo would add value to InMobi. The SoftBank-backed venture runs a video advertising solution called InMobi Pulse, which is likely to be bolstered by the Roposo platform. InMobi Pulse helps companies connect with consumers and capture data to map user behaviour.
InMobi has been an active acquirer over the last few years with most of them being in the mobile advertising and marketing space.
Roposo would be its first acquisition in the consumer internet space.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.