Roposo and Glance have joined hands with entrepreneur Ekta Kapoor, who is also the joint MD at Balaji Telefilms, to launch Kapoor's home decor, furnishing and wellness brand called Ek.
The new brand, which will be offering furnishing products including bed lines, cushion covers; home decor products like wall art, serve ware and spiritual and wellness products like dhoop burner, hamsa and evil eye jewellery, will be available on Glance, Roposo and Ek's website.
"Currently, all products of Ek will be available online. In future, we will see if there is an offline strategy. We will be partnering with more creators to co-create brands in the months to come.” said Mansi Jain, Vice President and General Manager at Roposo. Jain added that Ek is their first brand launch in the live commerce segment.
Social commerce is estimated to grab 5 percent of the Indian e-commerce market, expanding at a compound annual growth rate (CAGR) of 65 percent between 2020 and 2025, according to a report by management consulting company RedSeer.
Naveen Tewari, Founder and CEO of the InMobi Group that owns Glance said, "Creators are driving e-commerce. For us, the target over the next year is to have 10,000 creators on the platform and give them access to consumers."
InMobi's intention is to partner with celebrities and creators in creation of brands and through the combined user base and live commerce technology of platforms such as Glance and Roposo, EK will reach millions of consumers in India, said Tewari.
While Glance has 150 million active users in India, Roposo is estimated to have a user base of over 100 million.
