Digitas has launched its integrated e-commerce offering in India. Digitas India has introduced an end-to-end e-commerce solution for brands seeking to launch and maintain a professional and effective retail presence on the Internet.
Kanika Mathur - President, Digitas India said “We romance the customer using insights, visual presentation and technology to give them a unique experience leading to enhanced ROI and business results”.
Vincent Digonnet, President, APAC Digitas, said, “Digitas’ experience in eCommerce includes building and managing several commerce strategies for clients across APAC including China and India. Our e-commerce experience allows us to quickly, get your e-store ready-sometimes in as less as 4-6 weeks. But ours is not just a technology offering or a DIY template which many tech companies offer. We truly believe that to make any brands e-commerce strategy successful, you need to ensure that people visit and buy from your e-store. The difference that Digitas commerce brings to the table is that we put a marketing lens on our technology engine and move from just ‘product listing’ to ‘romancing the product’! Our engine can be customized and personalized completely, helping brands take the leap from soft marketing to driving sales.”
