Kaustubh Patki, Country Marketing Manager, Micro Focus India
“Marketing has got a very strong role to play in today’s digital world, in terms of visibility, mind share, pipelines and acceleration. While sales are important, marketing is equally a strong influencer across organizations– they have their own roles to play. One should remember to help strategize sales with the marketing strategy and size. This means, the right kind of programs should be in place which will help gain broader visibility. The biggest chunk is to work on the pipeline and implement various programs – on ground, digital, social, etc. Companies need to be focused on programs that will accelerate the pipeline – these programs include working with channel partners, alliance partners, etc.
We have been doing various kinds of marketing programs, one of the tickers was having the entire PR piece put in place. That is where we got a good amount of visibility.
In order to succeed in today’s blistering speed of business, organizations must evolve their IT organizations not just to run the business, but also to get out in front by developing new technology services that will drive new business. And to do that, companies need to transform their IT operations and business mindset.”