With two back-to-back cricketing events, the cricket fever in India has been at all time high. Kingfisher has called upon ZipDial to launch Book Cricket through missed calls. The game is developed and promoted by ZipDial, a Bangalore-based technology startup that has patented various marketing and engagement services around the simplicity of dialing numbers or ZipDialling.
"This cricket season, Kingfisher brings the Good Times to all of India, whether or not they are connected online, and ZipDial is the ideal way to allow all of our customers to experience the Good Times and celebrate cricket in a way that is toll-free and as simple as dialing,"said Samar Sheikhawat, Senior Vice President of Marketing for United Breweries Ltd. "We have been very happy with the participation from customers and the rate of growth of Kingfisher ZipDial Book Cricket."
Book Cricket is a popular game that most Indians play as kids. The players take turns to flip pages of a book and depending on the page number you score runs, or get out. ZipDial has enabled the same game on mobile where the page flipping is replaced with ZipDialling.
