LG Electronics’ innovative consumer-connect campaign, the LG Smartphone iDEA Camp, has culminated successfully, lifting the veil off the name of the winners who got to walk away with a hefty cash prize-worth Rs. 1,000,000 along with LG Smart phones as an additional prize of Rs. 500,000.
The LG Smart Phone iDEA camp, which commenced on August 1, 2012, witnessed an extremely encouraging and enthusiastic response from the youth who unleashed their creativity and passion through this campaign.
The international campaign, which kick-started from India, invited consumers from varied fields to submit their unique app, feature, concept, service, design or UI (User Interface) ideas that they desire in their Smart phones on www.lg.com/in/smartphoneideacamp.
The contest received registrations from 3700 contestants and ended on 15th September, 2012. The eminent jury members of the Smartphone Idea camp narrowed down the vast number of entries received to Top 40 ideas.
Brian Kwon, Sr. VP Product Planning, LGE Korea, said,” LG’s Smartphone Idea Camp is in line with the concept that, since consumers are the demand generators and best deciders of what they need, the camp provided them a platform to express the same.”.
“The concept behind Smart phone idea camp is to promote ‘out of the box thinking’ and believe that sky is the limit when it comes to innovation. “, says Mr. Soon Kwon, MD, LG Electronics India.
