LG Electronics India has recently revamped its business strategy by announcing entry in the SME and SMB space. The LG SMB Solutions is a new business model for SMB owners, providing a full range of electronics usually used in offices “at one stop”. As an integrated solution provider, we will offer LG network monitors, digital signages, projectors, security systems, air conditioners and refrigerators. At the next phase, we will offer a wide range of electronics, including microwaves, coffee machines, printers, and much more.
Starting from Delhi, LG plans to target the five metros and top five A-class cities. From April 2010, LG would expand SMB Solutions business all over India.
“We aim to recruit resellers to handle LG SMB Solutions as our partners. LG will conduct further activities to raise the awareness of LG SMB Solutions among end-users including both SMB owners and potential customers, to further help our partners grow their businesses around LG SMB Solutions,” adds R. Manikandan, Business Group Marketing Head, Business Solutions, LG Electronics India.
Under the new alignment, resellers and distributors will directly partner with LG and be benefited through multiple products offered thereby enhancing their business opportunities. Further, multiple products sold to a given SMB account will further enhance their profitability.
LG plans to support resellers by organizing promotional activities to raise awareness on LG SMB Solutions among both target users (SMBs) and potential users (general customers).
India has a huge SMB market which plays a strategic role in the economy of the country. There is tremendous opportunity in this sector which can be further widened through technological advancement. LG SMB solutions offer a complete package designed to meet the basics of small business’ network. The products deliver advanced features at an affordable price.
“We intend to build SMB experience zones for customers to visit and explore the right products,” adds Manikandan. And at this stage, LG also plans to run SMB Finance programme such as 0% finance, deferring payment up to three months and lease programme.
With the launch of this new range, they are expecting a revenue of Rs.200 crore in 2010.
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