A recent report released by LiveMedia and IMRB International shows that with the enhancement of quality and content, the time spent by consumers watching LiveMedia Screens has increased progressively. A total of around 3000 respondents were surveyed across Delhi, Mumbai, Bangalore, Pune and Hyderabad where LiveMedia Screens where present. The report said that on an average, a person spends 45 minutes in a LiveMedia location and glances at LiveMedia Screens around 6- 7 times during his visit with an average glance lasting up to 45 seconds, thus giving advertising messages a higher recall.
Rajan Mehta, Founder CEO, LiveMedia said, "The research clearly demonstrates that people's lifestyles are changing. People are spending less time at home and more outside in destinations like offices, restaurants, clubs, coffee shops, college cafeterias, gyms etc. LiveMedia therefore helps brands reach out and connect with the target audience in places where they are spending their time."
Ashish Karnad, Group Business Director (Media Division), IMRB International for consumer research said, "The research has made it clear that the effectiveness of this media depends upon the location, time spent by people in the locations and on the quality of Content being shown. LiveMedia certainly has a strong position on all three counts."
