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Nazara, EA expand relationship

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Nazara Technologies has entered into an exclusive agreement with EA to bring the EA Mobile catalog of world-class brands to over 180 million Middle East mobile phone consumers.

 

Nitish Mittersain, CEO, Nazara said, "Nazara has seen significant success with its exclusive relationship with EA in India and we are delighted to expand to the Middle East."

 

Savio Saldanha, CEO, Middle East & Africa, Nazara said, "The exclusive partnership with EA in the Middle East is another milestone for Nazara Technologies as a company and this will further establish Nazara's leadership in the mobile gaming industry in the Middle East." Now our customers can look forward to a big catalogue of top branded mobile games over the course of the year. Nazara will continue to push the boundaries of what we as a VAS provider offer our customers."

 

Catalina Lou, Senior Sales & Marketing Director, Europe and LATAM said, "We've already experienced success working with Nazara in India and look forward to growing the mobile game business in the Middle East. We know there is a demand for high quality games in this region and are excited to bring them our catalogue of consumer favourite brands."