Facebook has announced that it will now let its content creators put ads to their short video content. In a blog post they said it was their aim to help content creators diversify their revenue on the platform.
The blog said, "Content creators - digipubs, video creators, gaming creators, media companies, cultural institutions, businesses of all sizes and more - build vibrant communities on Facebook. We want them to have the tools and support they need to earn money and thrive, whether creating and sharing content is a primary business, one of many revenue streams, or a lifeline that’s kept their business afloat during the pandemic.”
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On this Facebook said:
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● Earn revenue from short-form video: Making it possible for content creators to monetize all video types and testing sticker ads in Stories.
● Opening monetization to more content creators: Updating our in-stream ad eligibility so more video creators can access the program, opening access to in-stream ads for Live and expanding paid online events and fan subscriptions to more countries.
● Accelerating fan support: Making it easier for content creators to get access to fan support while growing consumer adoption via free Stars giveaways to viewers.
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Video creators will now be able to earn money from videos as short as one minute long, with a minimally interruptive ad running at 30 seconds. For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute.
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To join Facebook's in-stream ad for video-on-demand program, pages must now have 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days. There also should be 5 or more active video uploads or previously Live videos.
