Vijay Sharma
Managing Director, Optoma India
“A partner-friendly programme must go beyond pricing. The initiative should allow partners to get acquainted with the technology, suggest proper solutions to customers, and provide assistance beyond the installation process. At Optoma, we are focused on strengthening our partner ecosystem and customer-support capabilities while expanding our portfolio across projectors, Interactive Flat Panel Displays, Professional Displays and Direct View LED solutions. This breadth allows our partners to address diverse customer requirements and build deeper relationships. The objective is to create a partnership where shared capability and customer outcomes drive long-term growth. The profitability derived from partnerships cannot be determined simply by analyzing the discounts on transactions. We are dedicated to providing quality visual solutions to our partners, and we make sure that they are equipped with the services for their needs.
STRENGTHENING PARTNER TRUST
Gaining trust is reliant on openness, clarity, and consistency. We believe partners need their communication to be clear and concise when it comes to project demands, commercial hopes, and ownership, especially in light of investing in solutions design, demos, or customer engagement. In professional audiovisual, winning a gig is just one of the steps; it is the delivery and support that will define the future relationship.
CHANNEL STRATEGY FOR 2027
In 2027, our focus will be on deepening our partner ecosystem and strengthening its ability to address opportunities beyond the major metros. We will continue to build on our projector business while expanding opportunities across Interactive Flat Panel Displays, Professional Displays and Direct View LED solutions. Localization, India-focused product development and customer support will remain central to this strategy. As demand grows across education, corporate, retail, hospitality and home entertainment, partners will play a critical role in delivering integrated visual solutions. Our priority is sustainable growth built on stronger market reach, technical capability and customer outcomes.”
