TPV Technology India has introduced Philips Audio products on JioMart and Zepto, bringing over 35 products to India's quick commerce platforms as the brand strengthens its omnichannel retail strategy and enhances consumer accessibility.
TPV Technology India has announced the launch of Philips Audio products on JioMart and Zepto, marking the brand's entry into India's rapidly expanding quick commerce segment. The move makes more than 35 audio products available for instant delivery, enabling consumers to purchase Philips Audio devices through the two platforms for the first time.
The expansion is part of the company's broader omnichannel strategy aimed at improving product accessibility while responding to changing consumer shopping preferences. With the addition of JioMart and Zepto, Philips Audio strengthens its retail presence alongside existing sales channels, including Flipkart, Amazon and authorised offline stores across the country.
Sajeev Rajasekharan, Managing Director, TPV Technology India Pvt. Ltd., said, "Quick Commerce is reshaping how Indian consumers discover and purchase electronics, and we are proud to bring Philips Audio into this space. This is not just a channel expansion, it is a meaningful step towards meeting our consumers where they are, at the pace they expect. With our products now available on JioMart and Zepto, we are reinforcing Philips Audio's commitment to accessibility, convenience, and a seamless omnichannel experience for every Indian household."
Broad product portfolio now available for instant delivery
The newly launched portfolio spans several audio categories, including true wireless stereo (TWS) earbuds, neckbands, headphones, Bluetooth speakers, soundbars, party speakers, wired earphones and portable radios.
Among the offerings are Philips' TAT series TWS earbuds, TAN series neckbands, SHP9500 open-back headphones and the newly introduced TAH6550 and TAH4050 wireless headphones. The lineup also includes Bluetooth speakers under the TAS series, TAB4120 soundbars, the TAX2208 party speaker, TAE and TAA series wired earphones, and the DL167 multi-band radio.
The company said the expanded product availability is intended to provide consumers with faster access to a wide range of audio solutions for entertainment, communication and everyday use.
Strengthening omnichannel presence
The launch reflects the growing importance of quick commerce as a retail channel for consumer electronics, with shoppers increasingly expecting faster deliveries alongside a wider selection of products.
By extending its presence to JioMart and Zepto, Philips Audio is positioning itself to cater to evolving buying behaviour while complementing its existing online and offline distribution network. The company expects the move to further strengthen its reach across Indian households as demand for convenient and flexible purchasing options continues to rise.
Philips Audio products are now available on JioMart, Zepto, Flipkart, Amazon, and through authorised retail partners across India.
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