PolicyBazaar.com has launched 'Ullu Banna Achi Baat Nahi' ad campaign. The campaign a brainchild of Mudra, depicts how agents/ insurance sellers can easily make a fool out of you while selling their products. The 20 second long TVC, is the first ad campaign by the Company.
Akshay Mehrotra, Chief Marketing Office, PolicyBazaar.com said, "The Internet has empowered us with access to information with the help of which we can make intelligent decisions. Through the ad we want to tell the consumers that insurance buying is no longer a task for which you need to be dependent on someone. A quick online comparison can help you save money and with this ad we hope to awaken our consumers."
Rajiv Sabnis, President - DDB Mudra said, "In the highly cluttered Insurance category, Policybazaar.com is a first time advertiser, with an offering that's not just unique but also very meaningful to the consumer. It was thus important that the TVC is extremely sharp and achieves good cut through. And we are convinced that at both levels, idea as well execution, the film has the potential to be very disruptive. It'll make brand Policybazaar.com not just salient, but also very relevant in the category."
Bobby Pawar, Chief Creative Officer, Mudra Group said, "Buying insurance has always been a push category where distributors have sold to consumers, building a online fair comparison platform which empowers consumers to buy is a very strong differentiator and market dynamics changer. That's why we needed an idea that broke the category mould and disrupted the viewers' perceptions. I am very excited about this TVC, it's a simple and powerful idea that we all had real fun creating."
