Prithvi Information Solutions has launched a proprietary Telecom Churn Management Solution "UnChurn" in India. With the growing competition and introduction of Mobile Number Portability (MNP), average telecom churn is estimated to be around 3- 3.5 % per month in India.
UnChurn is an Advanced Solution that will help telecom companies identify reasons for churn, build decision models to help improve top line and bottom line by minimizing churn. Based on R&D conducted by Prithvi's CREATE, the Advanced Business Solution group of Prithvi developed the solution to meet the growing need of the Telecom operators.
UnChurn will help telecom operators to identify the customers who are likely to leave and understand "why" the reason for changing their operators. This will be measured under three parameters.
Using the state-of-the-art Advanced Statistical & Artificial Intelligence, UnChurn solution will analyze customers' propensity to churn, their usage patterns, their payment patterns, and their potential lifetime value. The solution takes into account different aspects of customer's susceptibility to churn, including the history of people those who have churned in the past and build a data model that generates an easy-to-understand reference numbers (scores) assigned to each customers. UnChurn is an end-to-end customer retention solution which supports the whole process of managing churn - right from gathering and warehousing data to predictive churn modeling to reporting and distributing actionable results to decision makers.
Commenting on UnChurn, Satish Vuppalapati, Managing Director, Prithvi Information Solutions Ltd., said, "We are glad to announce the launch of our proprietary business solution UnChurn. Through this we will be able to provide Telecom operators the solution of their financial losses earned by losing single customer due to churn. It is estimated that Indian Telecom operators will loose around INR 6000 crore due to churn this year. This is where our pioneering solution, UnChurn will come to play the important role in answering all the unanswered questions of operators. We are confident that this solution can have very positive impact in the telecom markets globally."
