RAJESH GOENKA
DIRECTOR & CEO, RASHI PERIPHERALS
Rashi Peripherals is strengthening India’s channel ecosystem through a diversified portfolio, global technology partnerships and value-added support. Its pan-India infrastructure spans 700+ locations, 57 branches, 50 service centres and 73 warehouses, enabling efficient logistics and last-mile reach. Working with over 10,250 channel partners, Rashi helps partners pursue higher-value opportunities across enterprise IT, AI, cloud, cybersecurity, embedded and semiconductor technologies. Support includes pre-sales, solution design, technical assistance, marketing, credit and warranty management.The company’s strategy focuses on expanding into higher-value technology segments and strengthening solution capabilities. By combining portfolio breadth, technology innovation and partner enablement, Rashi aims to improve partner profitability, generate better ROI and create sustainable long-term growth across India’s technology ecosystem.
