Redington joins forces with NZXT to strengthen Red.Gaming portfolio

This partnership marks a major milestone for Red.Gaming, unlocking new revenue streams in Redington’s Lifestyle & Accessories portfolio while advancing ESG goals through innovation, accessibility, and empowerment of India’s next-generation gaming community.

Redington Limited, a leading integrated technology solutions provider in India, has announced a strategic partnership with NZXT, a globally renowned brand celebrated for its innovation and strong commitment to the gaming community. The collaboration represents a significant milestone for Red.Gaming, Redington’s dedicated initiative to empower next-generation gamers and cultivate a vibrant gaming ecosystem in the country.

As part of the alliance, Redington will act as a non-exclusive distributor for NZXT, utilizing its expansive distribution network and strong go-to-market (GTM) capabilities to ensure the broad availability of NZXT’s premium gaming components and peripherals across India. This move is set to address the rising demand among the nation’s fast-growing base of gaming enthusiasts and aspiring esports professionals.

Naqui Ahmad, Business Manager, South Asia, NZXT Inc., said that India is one of the most dynamic and rapidly expanding PC gaming markets globally, fueled by a young, tech-savvy audience and a thriving community of creators and esports enthusiasts. At NZXT, our mission is to make high-performance, visually striking PC hardware more accessible to gamers at every level. Our products are known not only for their cutting-edge capabilities but also for their clean, modern design that resonates with today’s gamers. Through our partnership with Redington and their unparalleled reach across the Indian channel, we’re excited to bring our premium ecosystem to a wider audience. We see this collaboration as a key driver in pushing the boundaries of gaming innovation and shaping the future of PC gaming in India.

NZXT aligns seamlessly with our vision for Red.Gaming — to serve as a catalyst in accelerating the growth of the gaming ecosystem in India,” said Raghu Ram, Senior Vice-President at Redington Limited. “Through this partnership, we are thrilled to introduce NZXT’s cutting-edge, high-performance gaming hardware and peripherals to India’s rapidly expanding and highly engaged gaming community. NZXT already commands a strong cult following among Indian gamers, and with the country’s digital infrastructure and economy accelerating, the brand is perfectly positioned for explosive growth.”

“At Redington, we bring unmatched value through our robust distribution network and deep channel relationships, making us the ideal launchpad for global gaming brands looking to break into or scale within the Indian market. We’re not just enabling access — we’re actively shaping the next chapter of India’s gaming revolution.”

This partnership marks a significant milestone for Red.Gaming, Redington's dedicated initiative to empower the future of gaming. It will open new revenue streams within Redington’s Lifestyle & Accessories portfolio, aligning with the company's broader ESG (Environmental, Social, and Governance) objectives by fostering innovation and accessibility in the gaming sector.