Samsung has started a new zero-interest EMI scheme for consumers to experience and avail the slim, sleek and stylish Galaxy S4 smartphone available in the Indian mobile handset market.
Well, the mid-income group consumers have more reasons to smile. The Korean smartphone major, while the Galaxy S4 was in the making, has also kept price sensitivity in mind. While it is launched at an MRP of Rs.41,500, the real purchase price could be Rs.40,000 or less, depending upon the retailers' operating margins. And, what's more? The company has extended a zero-interest EMI offer to this new device.
Asim Warsi, Vice-President , Samsung Mobile India, said, "The EMI scheme, being offered by ICICI and Standard Chartered, is no less than a panacea for the company that has actually become a household name in India. The EMI scheme is working well for us and we'll continue with it. "
The EMI offer is currently available on credit cards only (VISA and MasterCard). The offer of cash back is valid on 12 months EMI scheme (cash back is not offered on 6 months or 100 per cent down payment). The cash back value is capped at Rs.5,668.
According to the company, the scheme is also available on Galaxy range of devices, such as the Galaxy Note 800, Galaxy SIII, Galaxy Grand, Galaxy Note II and the Galaxy camera.
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Samsung to bolster Galaxy S4 Sales in India via Its EMI Offer
