Samsung to promote Olympic Spirit

Samsung Electronics has kicked off a major marketing campaign across platforms to unite fans and provide them an opportunity to share the Olympic spirit. The Company has also kicked off a  massive digital campaign to rally support for the Indian Olympic team. As part of its endeavour to make this year’s Olympics one that everyone can truly be part of, Samsung has set up a special page on Facebook with a “Fans Speak” application that allows fans to send their best wishes to the Indian team members.

“Samsung is a worldwide partner of Olympics and in India we run several programmes and initiatives to encourage and promote our sporting talent. Our high decibel marketing campaign across digital, print, TV and at the retail level will help the Olympics enthusiasts to remain connected to their favourite sports and players,” said Rahul Saighal, Chief Marketing Officer, Samsung India.

Furthermore, an exclusive Olympics app called “PlayUp” has also been developed which will be available to users free of cost at the Samsung App Store under the special “London 2012” category. This app is downloadable on select Samsung Galaxy Smartphones.The app has been designed to provide live updates and brings the action straight from the games to the user’s smartphone.