Sanjay Gharde, Head IT, JK GROUP

By VARINDIA - 2019-07-16

Sanjay Gharde, Head IT, JK GROUP

Social and Digital strategy aims for integrated lifecycle of marketing. Using social media and digital marketing without a strategy is quite common; such initiatives might be getting responses but more than that they must be missing opportunities. A lot of research should be done before planning a Social/Digital strategy as digital has become the core activity of marketing for rapport building of an organisation. All social platforms are giving prospects to businesses to connect customers directly, improve brand equity, complaint Redressal etc at ease.


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