“In India, we have been seeing a strong growth not only on the consumer side but also on the enterprise side of business which is creating opportunities for our channel partners as well. While storage solutions catering to consumer needs – from everyday users and creative professionals to gamers – primarily drive our business here in India, we are witnessing a shift towards enterprise data and consequently an increase in demand. As per the recently published Rethink Data Report, while only 33% of data available to business in India is put to work, enterprise data is projected to increase at a 45.2% annual growth rate. As a brand we believe in being close to the reseller partners, understanding their needs and enabling them with right set of knowledge and tools. We help them in keeping pace with the latest product trends and serve their customers with right offerings. We work closely with three channel types in India. These are retail channels comprising of the brick and mortar stores, online channels including prominent e-commerce companies in India such as Amazon, Flipkart, PayTM, & Tata Cliq among others; and, large format retail chains such as Reliance digital, Croma, and Vijay Sales. We have a very fluid relationship with all our partners enabling the buyers to easily access our products, readily available at all channels convenient to them.
Our focus in 2020 is on helping partners drive profitability by enabling them to embrace and monetize the new opportunities around edge computing and artificial intelligence (AI). The global datasphere is forecasted to grow from 41 zettabytes in 2019 to 175 zettabytes by 2025, according to a recent study. Nearly 30% of that data will require real-time processing. As businesses in India go on investing in robust infrastructure to support greater data processing at the Edge, our partners are eyeing the trend as the avenue for their increased sales.
