SonicWall stands firm on the foundation of its Partner community

SANJEEV KUMAR
REGIONAL SALES DIRECTOR - INDIA & SAARC REGION, 
SONICWALL

SonicWall has increased partner engagement and transactions of late. It operates exclusively through channel partners to reach and serve customers globally. The company has implemented various MSP/MSSP business models that offer monthly subscriptions and service options designed to meet partners’ needs for managed services. Partner engagement activities have been updated to simplify interactions and to provide partners with training, marketing resources, and tools, aiming to improve channel efficiency and reduce business costs.

SonicWall’s channel policies, including the “SecureFirst” partner program, are structured to align corporate objectives such as growth, service transformation, and channel leverage with partner requirements for flexibility, profitability, enablement, and managed service models. This alignment is achieved through tiered structures, flexible business models, investments in partner enablement, and open communication to support ongoing improvement.

PARTNER ENGAGEMENT INITIATIVES

SonicWall stands strong on the foundation of its partner community and for us building a partner programme grounded in feedback, transparency and flexibility is paramount. We believe in strengthening them by giving the appropriate tools, pricing, support and incentives so their success becomes SonicWall’s success.

SonicWall has introduced several initiatives designed to strengthen relationships with partners, including updates to its partner programme and engagement agenda. The SonicWall SecureFirst Partner Program is intended to enhance partner experience and facilitate long-term collaboration. The program incorporates partner feedback to simplify business operations, allowing partners to join without extensive initial requirements such as training or business plans, and offering flexible levels of engagement.