Sony India plans to boost its leadership status in the compact camera segment by touching a 45% market share. The company drives the business by way of a heavy investment strategy of Rs.500 million that brings to camera connoisseurs the truly innovative product line-up in H, S, T & W series Cyber-shot cameras. These new Cyber-shot cameras are a class apart as they are multi-equipped with revolutionary technologies like “Sweep Panorama” and HD (High Definition) movie. Also, most cameras are equipped with 14-mega pixel resolution to produce sharper and cleaner pictures.
Speaking on the launch of new cyber-shot cameras, Masaru Tamagawa, MD, Sony India, said, “This launch is in sync with Sony’s global strategy to design and create innovative products that not only strengthens our brand identity but also benefit our customers. It has been our constant endeavour to provide the best technological solutions for all target groups. The introduction of Sweep Panorama and HD Movie technology will ensure that a wider consumer audience would be able to experience Sony’s technologically superior products.”
The “Sweep Panorama” technology allows you to capture ultra-wide pictures with a huge field view of up to 270 degrees. The technology works on the principle of shooting high-speed bursts of frames as you sweep the camera from side to side or top to bottom. The “HD Movie” feature with the new 720p/1080p High Definition movie shooting capability allows you to capture your own HD videos at 30 fps at 1280 x 720 pixel resolution and share the excitement with your friends.
Sony India aims to achieve 45% share in the compact camera segment by the financial year 2010-11, which was 42% in the corresponding period last year. Sony targets to sell more than 8,00,000 units in the financial year 2010-11 – up from 5,50,000 units in the financial year 2009-10.
