Strengthening the Channel through Innovation, Incentives and Services

Jithesh Chembil 
Head of Channels - India & SAARC, Everpure

 

“Everpure’s 100% channel-focused, partner-first strategy is built to drive long-term profitability for our partners. We have always operated this way, so every customer we win, we win with a partner. Our evolved partner program strengthens distributor-led training, introduces new growth incentives and expands marketing investments to help partners accelerate business development and improve productivity. 
We have focused our MSP partner program on services where data and storage play a foundational role, including private and sovereign cloud, Storage-as-a-Service, cyber-resilience and disaster recovery, and we’re prioritizing partners who deliver these services on Everpure as their underlying data platform. For partners, that creates opportunities to build recurring, services-led revenue. Our energy-efficient storage solutions and Evergreen offerings further strengthen the value proposition by helping customers reduce power consumption, optimize operational costs and extend infrastructure lifecycles.

STRENGTHENING PARTNER TRUST
Partner trust is built on transparency, consistency and a shared commitment to long-term success. Because we sell exclusively through the channel, no direct sales team competes with our partners. Our teams only succeed when our partners do. Our partner-first approach provides clear routes to market and tools designed to help partners identify growth opportunities within their install base, supporting customer upgrades, expansions and renewals. That gives partners a stronger foundation for building lasting customer relationships and growing their business with Everpure.

CHANNEL STRATEGY FOR 2027
Our 2027 channel strategy focuses on strengthening our partner ecosystem, expanding market reach and accelerating opportunities across AI, cyber-resilience, data management, data sovereignty and modern virtualization. We aim to deepen collaboration with resellers, distributors and managed service providers through technical enablement, solution specialization and joint go-to-market initiatives.  In India, that means depth over breadth: investing in partners who build certified skills and specialized practices, rather than simply growing partner numbers. We are also welcoming new types of partners, including AI and application specialists building on our data platform, and developing dedicated capability for the government sector.”