Strengthening value-added approach while expanding into cybersecurity

RAJESH GOENKA
CEO AND DIRECTOR, RASHI PERIPHERALS LIMITED (RP TECH)

“We are a national distributor for consumer and enterprise technology products and solutions in India, serving as a vital link between technology brands and channel partners, or technology resellers. We have always been a value-added distributor, with a core focus on channel development and end- to-end support for brands in their expansion journey in India. We differentiate ourselves by offering comprehensive value-added services, including pre-sales support, solution design, techno-commercial assistance, marketing services, credit solutions, and warranty management services, enabling seamless adoption and deployment of high-end technology across the country.

We are focused on 360-degree growth across all business verticals. Our Enterprise and Embedded verticals have witnessed impressive growth in recent years, and we continue to maintain this momentum consistently across key markets. As part of our next phase of growth, we have recently entered the cybersecurity and software business, and are focused on developing these new business units through strong brand partnerships and deeper channel expansion.

Adaptability is key to success. We are strengthening skills and partnerships through new brand collaborations, expansion of our distribution network, and AI training and skill enhancement for employees across functions. At the same time, we remain focused on value-added support such as channel financing, pre-sales and marketing assistance, and warranty management services to cater to the evolving and increasingly complex needs of customers.”