Reaffirming its focus and commitment to channel partners in India, Symantec(NASDAQ:SYMC) has rolled out its redesigned Partner Programme. The new programme is aimed at better rewarding partners for delivering an exceptional experience to mutual customers.
 |
Providing an insight into Symantec's business strategy in India, Sanjay Rohatgi, President, Sales, Symantec India, emphasized that Symantec’s channel and distribution ecosystem has a critical role to play in the accelerated growth objectives that the company has set over the next three years. “As a company, Symantec is committed to growth in India - we want our partners in India to grow and evolve with us. With the new partner programme, we aim to reward and recognize our partners based on their capabilities, performance and delivery of customer satisfaction.”
Designed hand in hand with Symantec partners, the Symantec Partner Programme adopts a new competency-based enablement framework, including 12 competencies. These competencies will better enable the partners to solve customers’ information security and management challenges for enterprises, small businesses and consumers.
"The redesigned Partner Programme will help us deliver an improved experience for the end-customer by ensuring that partner's capabilities are aligned with customer’s expectations. It will better position our partners to drive growth and profitability by delivering differentiated margin and more investment in our most capable, committed and top performing partners," said Amitabh Jacob, Director - Channels, Symantec India.
Through the redesigned programme, eligible partners will have access to a more comprehensive enablement portfolio and a host of valuable sales, marketing and technical benefits designed to help them increase customer demand and adoption, speed the sales cycle and accelerate their success. The Partner Programme will be rolled out in phases starting in October allowing approximately five months to a year’s time for partners to transition.
